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PETER DO was collectively established in 2018, New York City by a group of long-time friends.


Each founder brings their distinct skills and voices to the label, generating lively and vital conversations that challenge the traditional structures of the industry. The brand has always put family first through its commitment to creating a brand that is rooted in kindness and mutual respect.


The internal culture of PETER DO articulates a youthful approach to design that is founded on razor sharp tailoring, architectural construction and honest textiles. Through a process of reduction, every detail is tested and refined to adapt to the complexities of women’s lives.


PETER DO is dedicated creating a new future in fashion through thoughtful design.


Born in Biên Hòa, Vietnam, Do immigrated to the suburbs of Philadelphia at the age of 14. He studied Fashion Design at the Fashion Institute of Technology in New York City and was the recipient of the inaugural 2014 LVMH Graduate Prize. Do went on to work in the RTW atelier at Céline and then at Derek Lam.


PETER DO is carried in renowned retailers globally.